What type of strategies would you develop to convince your customer to buy your product?
Rather than making it a complex strategy, the opposite method, simplification may help you to be successful at increasing your sales. Of course, it is not easy and maybe it needs more effort to provide well-designed simplified solutions.
The simplification technique can be used for different purposes:
- Encouraging the customer to purchase during the shopping process
- Increasing the customer interaction
- Reducing the resistance points during the shopping experience
- Optimize user experience so that customers can use your solution more.
In which steps simplification should be implemented in your startup?
- Product development
- Product options and making decisions
- Purchase
- User experience
- Customer Feedback process
- Troubleshooting
Apparently, you can implement it every time, right? 😉 Yes, this is actually the preferred method by well-known innovative companies. For example, for online shopping, Amazon is a good example of the purchasing process. Shopping experience & customer behavior relationship on Amazon can be read here. On the other hand, for troubleshooting.
Recommendations
- Integration with gamification
- User interfaces and manuals should be based on this technique. Since the first impression is crucial.
- What you think when you design may not be considered by the user when they use your solution. Getting feedback from others is an important way to design more attractive solutions.
